Monthly Archives: October 2016

Interior Design

Charles Allem, director of design at CAD International, will design the interiors for Miami’s Eleven on Lenox, a high-end development of 11 beach houses in South Beach. The project, slated for completion in 2018, is being designed by Zyscovich Architects and developed by Shoma Group.

Drawing influence from Miami’s beach, Allem developed a serene palette with understated neutrals and earthy textures. Shades of sand and stone bring the nearby coast to life, while organic forms and ceramic textures evoke the beauty of the natural world, Allem says.

Parchment-colored matte lacquer finishes and wood accents carry through each residence. Master bathrooms feature Dornbracht rain-shower fittings and a spacious soak tub. Pibamarmi marble slabs distinguish custom sinks and vanities in each bathroom and make an additional appearance on the rooftop terrace, cladding private pools.

Kitchens, graced with white Caesarstone countertops, Gaggenau appliances, and Poliform cabinets, flow into open living and dining quarters. A programmable lighting system illuminates common areas, lending further refinement and ambience.

Each residence also comes equipped with a glass-enclosed elevator that spans three floors. I saw the glass elevator as the ‘spine,” the perfect component to transition you to all the floors in the home, says Allem. The designer positioned living spaces on the top floor—the four bedrooms and bathrooms occupying the lower two—to serve as each unit’s central hub, providing panoramic views of Miami.

The Real Deal

To help generate buzz for Eleven on Lenox, Shoma Group’s first residential project on Miami Beach, company president Masoud Shojaee recently held a blowout launch party at Asian eatery NaiYaRa.

The night-time cocktail party was attended by agents from the project’s marketing firm, One Sotheby’s International Realty, plus Shojaee himself, Miami Beach brokers and their well-heeled clients.

Shoma’s project encompasses 11 townhouses at 1030 15th Street, which range from 4,403 square feet to 4,669 square feet and in price from just less than $3 million to $4 million. Each three-story townhouse will have its own elevator, rooftop pool deck and two-car garage. The developer bought its 32,000-square-foot development site from telecommunications giant AT&T in May 2015 for $6 million. Shoma hopes to begin construction by late fall of this year.