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SHOMA Group Celebrates Unveiling of The Sales Gallery at Eleven On Lenox With South Beach Soiree

Sales are officially underway at SHOMA Group’s luxurious Eleven on Lenox in South Beach after the developer hosted a swanky South Beach-style Soiree to officially open the on-site sales gallery (November 2, 2017). SHOMA Group is one of South Florida’s most prolific real estate development firms with a nearly three-decade track record of successfully delivering developments. More than 200 of the Miami’s leading real estate brokers and VIPs joined Masoud Shojaee, President and Chairman of SHOMA Group, in commemorating the luxurious coastal retreat, comprised of 11 beach-inspired homes in the heart of South Beach.

Guests at the Eleven on Lenox sales gallery premiere enjoyed VIP treatment, which included an exotic, living wall step-and-repeat, champagne bottle service and tunes by resident South Beach DJ YSL. The event also provided a first look at the project’s refined finishes designed by five-time Architectural Digest’s Top 100 Interior Designers, Charles Allem and scale model created by internationally recognized firm, Zyscovich Architects. The developer announced that brokers will receive 50% commission immediately after the rescission period, which was followed by a champagne sparkler parade and confetti shower, which closed the event in true South Beach style.

Haute Living

SHOMA Group Celebrates Unveiling Of Eleven On Lenox Sales Gallery

SHOMA Group celebrated the unveiling of its Eleven on Lenox sales gallery with the quintessential South Beach soiree. Over 200 of the city’s leading real estate brokers and VIPs joined Masoud Shojaee, President and Chairman of SHOMA Group, in commemorating the luxurious coastal retreat, comprised of 11 beach-inspired homes in the heart of South Beach.

Guests at the Eleven on Lenox sales gallery premiere enjoyed VIP treatment, which included an exotic, living wall step-and-repeat, champagne bottle service and tunes by resident South Beach DJ YSL. The event also provided a first look at the project’s refined finishes designed by five-time Architectural Digest’s Top 100 Interior Designers, Charles Allem and scale model created by internationally recognized firm, Zyscovich Architects.

The Real Deal

Shoma Launches Eleven on Lenox Sales Gallery

Shoma Group’s Eleven on Lenox, a boutique townhouse project near Lincoln Road in Miami Beach, is launching its sales gallery amid the ongoing market slowdown.

Designed by Zyscovich Architects with interiors by Charles Allem, the project at 1030 15th Street will consist of 11 three-story units, each with four bedrooms, a family room, two-car garage and rooftop deck with a pool and summer kitchen. Featuring a color scheme of pale and sandy colors and floors of French plank wood and Italian tile and stone, each townhome is designed to feel like a beach house, said Masoud Shojaee, president and chairman of Shoma.

The Real Deal

The Making Of Masoud Shojaee’s Empire
The founder of Shoma Group, the builder of over 10,000 homes, sounds off on the changing landscape of development in South Florida … and his favorite clothier

It may be hard to believe that the man who today oversees a vast empire of real estate development in South Florida, who relishes the riches of his success — driving a Rolls-Royce Wraith and sporting the latest fashions from Bijan and Dior — was once a frightened 18-year-old, completely alone in the U.S. as a freshman at the University of Miami, in exile from his home country, where a revolution was just beginning.

Miami Agent

Eleven on Lenox Ocean-Inspired Beach Houses Launched by Shoma Group

Florida’s leading real estate development firm, Shoma Group, has announced its first residential development in Miami Beach, Eleven on Lenox, located at 1030 15th Street, Miami Beach. Eleven beach houses will be built in one of South Beach’s most popular neighborhoods. According to the developer, the beach houses will convey style and exclusivity.

The development is located within walking distance to popular shopping and dining attractions, as well as the museum and art district.

Shoma Group President and Chairman of the Board, Masoud Shojaee says, “These beach houses capture the spirit of a coastal retreat, infused with the luxury, style and sophistication of a private home. [This being] Shoma Group’s first foray into residential development in Miami Beach, the project is poised to elevate South Beach living with premier amenities that few, if any, neighboring projects have been able to deliver until now.”

Novo Luxo

Shoma Group innovates and presents an exclusive beach houses residential

Instead of following the trend of Miami’s skyscrapers, Shoma Group innovates and presents 11 On Lenox, an exclusive beachfront home, styled and inspired by Brazilians.

The project is a partnership between Shoma Group, Zyscovich Architects, responsible for the architecture, and the designer Charles Allem, located just a short walk from Lincoln Road in South Beach.

Miami Beach’s first beach-inspired residential development is a collection of eleven houses combining the casual spirit of beach houses with the prestige and elegance of Miami.

“Beach houses capture the spirit of the coastline with all the luxury, style and sophistication of Miami houses”, says the President of Shoma Group, Masoud Shojaee.

The eleven homes range from 4,403 to 4,669 square feet (not counting exterior terraces and balconies) and are designed with sand, stone and ceramic materials.

11 On Lenox will offer many luxurious amenities: private garage, four parking spaces, private elevator, roof terrace between 772 and 1,146 square meters with kitchen, private pool, Poliform kitchen with Gaggenau brand appliances, custom bathroom, plus an intelligent lighting system that mimics the rhythm of the days.

“We are confident that Eleven on Lenox, our first residential project in Miami Beach, will raise the quality of real estate offer in South Beach with first class amenities that few projects in the neighborhood have presented so far”, adds Masoud Shojaee.

Miami Agent

Douglas Elliman’s Jay Parker breaks down Miami’s 2017 luxury market

The Miami luxury market suffered during 2016 for reasons that we believe relate much more to external influences than a slowdown in demand or interest – issues like the election, currency, Zika and the overall extraordinary growth Miami has experienced since the recession contributed to the pause. Additionally, price escalations created hesitancy. Today we are seeing significant movement in the luxury space, and in fact, Douglas Elliman since the start of 2017 has closed on numerous record-breaking single-family home sales, condo sales and new development sales. With that, many ultra-luxury developments have recently hit the market and stirred up buyer interest. Eleven on Lenox, Shoma Group’s first luxury residential development in Miami Beach, is one of those projects. It offers buyers the ultimate coastal retreat with easy, walkable access to shopping, dining, work places and entertainment venues. The project’s footprint is at the center of one of South Beach’s most desirable and emerging neighborhoods, with recently announced dining and shopping offerings, including a Trader Joe’s. Ultimately, I believe that the demand for Miami’s luxury real estate is real and growing, and a big part of that is we remain a discounted market compared to other major metropolitan markets around the country and world.

Metro Citizen

Shoma Group has just released four new renderings of its first residential project in Miami Beach –Eleven on Lenox. A collection of 11 exclusive beach houses, Eleven on Lenox is a celebration of the beach house that combines the spirit of Miami Beach with the style and prestige of an exclusive address.

The new renderings depict several of the development’s luxurious features, including its spacious bedrooms, den, living room, and convenient double private parking garage. Ranging from 4,403 to 4,669 square feet excluding the outside terraces and balconies, the beach houses at Eleven on Lenox are realized over three expansive floors that flow together seamlessly yet stand alone in beauty and purpose. Amenities include a modern summer kitchen and private pool, a glass-enclosed elevator, and a smart lighting system.

Resident.com

Shoma Group, one of South Florida’s leading real estate development firms, is pleased to announce its first residential development in Miami Beach, Eleven on Lenox. A collection of 11 exclusive beach houses nestled in one of South Beach’s most desirable neighborhoods, Eleven on Lenox is a celebration of the beach house that combines the spirit of Miami Beach with the style and prestige of an exclusive address.

Located within walking distance from vibrant Lincoln Road, Eleven on Lenox is surrounded by culture with the area’s chic shopping and dazzling dining destinations and attractions right at your door step. Introducing a more metropolitan feel to private residential living, the project’s neighbors include New World Symphony, The Wolfsonian Museum and Miami’s historic Art Deco district, offering buyers the rewarding benefit of walking to shop, dine and play.