Ocean Drive

May 03, 2017

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“You don’t have to say ‘Hello’ to 20 people as you wait for your car to get pulled up” – Charles Allem

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Miami Agent Magazine

March 03, 2017

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Douglas Elliman’s Jay Parker breaks down Miami’s 2017 luxury market

The Miami luxury market suffered during 2016 for reasons that we believe relate much more to external influences than a slowdown in demand or interest – issues like the election, currency, Zika and the overall extraordinary growth Miami has experienced since the recession contributed to the pause. Additionally, price escalations created hesitancy. Today we are seeing significant movement in the luxury space, and in fact, Douglas Elliman since the start of 2017 has closed on numerous record-breaking single-family home sales, condo sales and new development sales. With that, many ultra-luxury developments have recently hit the market and stirred up buyer interest. Eleven on Lenox, Shoma Group’s first luxury residential development in Miami Beach, is one of those projects. It offers buyers the ultimate coastal retreat with easy, walkable access to shopping, dining, work places and entertainment venues. The project’s footprint is at the center of one of South Beach’s most desirable and emerging neighborhoods, with recently announced dining and shopping offerings, including a Trader Joe’s. Ultimately, I believe that the demand for Miami’s luxury real estate is real and growing, and a big part of that is we remain a discounted market compared to other major metropolitan markets around the country and world.

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Metro Citizen

February 17, 2017

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Shoma Group has just released four new renderings of its first residential project in Miami Beach –Eleven on Lenox. A collection of 11 exclusive beach houses, Eleven on Lenox is a celebration of the beach house that combines the spirit of Miami Beach with the style and prestige of an exclusive address.

The new renderings depict several of the development’s luxurious features, including its spacious bedrooms, den, living room, and convenient double private parking garage. Ranging from 4,403 to 4,669 square feet excluding the outside terraces and balconies, the beach houses at Eleven on Lenox are realized over three expansive floors that flow together seamlessly yet stand alone in beauty and purpose. Amenities include a modern summer kitchen and private pool, a glass-enclosed elevator, and a smart lighting system.

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Resident.com

January 30, 2017

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Shoma Group, one of South Florida’s leading real estate development firms, is pleased to announce its first residential development in Miami Beach, Eleven on Lenox. A collection of 11 exclusive beach houses nestled in one of South Beach’s most desirable neighborhoods, Eleven on Lenox is a celebration of the beach house that combines the spirit of Miami Beach with the style and prestige of an exclusive address.

Located within walking distance from vibrant Lincoln Road, Eleven on Lenox is surrounded by culture with the area’s chic shopping and dazzling dining destinations and attractions right at your door step. Introducing a more metropolitan feel to private residential living, the project’s neighbors include New World Symphony, The Wolfsonian Museum and Miami’s historic Art Deco district, offering buyers the rewarding benefit of walking to shop, dine and play.

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Unique Homes

January 25, 2017

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Eleven on Lenox, which will consist of 11 state-of-the-art beach houses located within walking distance to Lincoln Road, hopes to redefine South Beach living by featuring organic shades and textures inspired by the surrounding environment.

“We focused on a specific palette for the residences, utilizing shades and textures reminiscent of the ocean and sand,” said Charles Allem, Director of Design at CAD International. “The materials we selected – including honed materials, stone and marble –appeal to all senses, particularly sight and touch.”

The environment inspired a unique lifestyle in each of the houses, featuring sand and stone color palettes, and differing greatly from neighboring residences. Each of the homes offer modern landscaping, tranquil water features, spacious and bright bespoke interiors with parchment-colored matte lacquer finishes and wood accents throughout.

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Metro Citizen

January 17, 2017

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Shoma Group, one of South Florida’s leading real estate development firms, is pleased to announce its first residential development in Miami Beach, Eleven on Lenox. A collection of 11 exclusive beach houses nestled in one of South Beach’s most desirable neighborhoods, Eleven on Lenox is a celebration of the beach house that combines the spirit of Miami Beach with the style and prestige of an exclusive address.

Located within walking distance from vibrant Lincoln Road, Eleven on Lenox is surrounded by culture with the area’s chic shopping and dazzling dining destinations and attractions right at your door step. Introducing a more metropolitan feel to private residential living, the project’s neighbors include New World Symphony, The Wolfsonian Museum and Miami’s historic Art Deco district, offering buyers the rewarding benefit of walking to shop, dine and play.

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Mansion Global press

December 16, 2016

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In Miami Beach, a market overloaded with condominiums and high-rises, a new residential project looks to lure buyers with a combination of beach and metropolitan living.

Eleven on Lenox, Shoma Group’s first residential development in Miami Beach, is now open for sales, with prices ranging from $2.99 million to $4 million.

The collection of 11 beach houses on South Beach’s 15th Street is located within walking distance of Lincoln Road, and neighboring attractions include the New World Symphony, the Wolfsonian Museum and Miami’s Art Deco district.

Yet, the three-level houses, which each include a rooftop terrace with a summer kitchen, a dining room and a private pool, aim to provide future homeowners with the “spirit of a coastal retreat,” said Masoud Shojaee, president and chairman of Shoma, based in Doral, Fl.

All units feature one bedroom, one bathroom, a foyer and a garage on the ground floor. Each second floor encompasses three additional bedrooms and three bathrooms, a loft, family room, master foyer, laundry and balconies. The third level is dedicated to the terrace, complete with a powder room and a great room. A glass-encased elevator connects all three floors.

One house, with a total area of 5,455 square feet, is on sale for $2.99 million while the other 10, spanning 6,220 square foot each, are available for $3.5 million and $4 million.

ONE Sotheby’s International Realty is handling sales and marketing exclusively.

Eleven on Lenox is slated for completion in 2018.

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The Real Deal

December 08, 2016

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To help generate buzz for Eleven on Lenox, Shoma Group’s first residential project on Miami Beach, company president Masoud Shojaee recently held a blowout launch party at Asian eatery NaiYaRa.

The night-time cocktail party was attended by agents from the project’s marketing firm, One Sotheby’s International Realty, plus Shojaee himself, Miami Beach brokers and their well-heeled clients.

Shoma’s project encompasses 11 townhouses at 1030 15th Street, which range from 4,403 square feet to 4,669 square feet and in price from just less than $3 million to $4 million. Each three-story townhouse will have its own elevator, rooftop pool deck and two-car garage. The developer bought its 32,000-square-foot development site from telecommunications giant AT&T in May 2015 for $6 million. Shoma hopes to begin construction by late fall of this year.

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Modern Luxury Miami

November 22, 2016

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In South Beach, the amount of blocks to Lincoln Road continues to be a measure of a new property’s appeal. Well, Eleven on Lenox (1030 15th St., Miami Beach), courtesy of Shoma Group, is an easy walk without being so close that privacy and discretion are compromised. Eleven exclusive beach houses — ranging from 4,403 to 4,669 square feet and priced from $3.2 million — were conceived with nature in mind. That means plenty of sand, stone and ceramic fixtures at every turn.

The project’s biggest wow factors? Custom Italian spa baths, Poliform kitchens with Gaggenau appliance, a smart lighting system that mimics the rhythm of day and a rooftop terrace ranging from 772 to 1,146 square feet with a summer kitchen and a private pool. The seamlessness of Eleven on Lenox reflects the work of Zyscovich Architects and interior design of Charles Allem. These beach housed capture the spirit of a coastal retreat infused with the luxury, style and sophistication of a private home, says Masoud Shojaee, president and chairman of the board at Shoma. As Shoma’s first foray into residential development in Miami Beach, the project is poised to elevate South Beach living with premier amenities that few, if any, neighboring projects have been able to deliver until now. Enviable location and state-of-the-art bells and whistles? Address envy just took on a bolder shade of green.

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Interior Design

October 17, 2016

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Charles Allem, director of design at CAD International, will design the interiors for Miami’s Eleven on Lenox, a high-end development of 11 beach houses in South Beach. The project, slated for completion in 2018, is being designed by Zyscovich Architects and developed by Shoma Group.

Drawing influence from Miami’s beach, Allem developed a serene palette with understated neutrals and earthy textures. Shades of sand and stone bring the nearby coast to life, while organic forms and ceramic textures evoke the beauty of the natural world, Allem says.

Parchment-colored matte lacquer finishes and wood accents carry through each residence. Master bathrooms feature Dornbracht rain-shower fittings and a spacious soak tub. Pibamarmi marble slabs distinguish custom sinks and vanities in each bathroom and make an additional appearance on the rooftop terrace, cladding private pools.

Kitchens, graced with white Caesarstone countertops, Gaggenau appliances, and Poliform cabinets, flow into open living and dining quarters. A programmable lighting system illuminates common areas, lending further refinement and ambience.

Each residence also comes equipped with a glass-enclosed elevator that spans three floors. I saw the glass elevator as the ‘spine,” the perfect component to transition you to all the floors in the home, says Allem. The designer positioned living spaces on the top floor—the four bedrooms and bathrooms occupying the lower two—to serve as each unit’s central hub, providing panoramic views of Miami.

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The Real Deal

October 04, 2016

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To help generate buzz for Eleven on Lenox, Shoma Group’s first residential project on Miami Beach, company president Masoud Shojaee recently held a blowout launch party at Asian eatery NaiYaRa.

The night-time cocktail party was attended by agents from the project’s marketing firm, One Sotheby’s International Realty, plus Shojaee himself, Miami Beach brokers and their well-heeled clients.

Shoma’s project encompasses 11 townhouses at 1030 15th Street, which range from 4,403 square feet to 4,669 square feet and in price from just less than $3 million to $4 million. Each three-story townhouse will have its own elevator, rooftop pool deck and two-car garage. The developer bought its 32,000-square-foot development site from telecommunications giant AT&T in May 2015 for $6 million. Shoma hopes to begin construction by late fall of this year.

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World Red Eye

September 29, 2016

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While many are satisfied with a perfect 10, some demand even more. With that in mind, Shoma Group dials it up to 11 with its first residential project on Miami Beach, Eleven on Lenox.

Shoma Group President Masoud Shojaee hosted a private launch event at NaiYaRa – one of Miami’s hottest restaurants – inviting top brokers and media to mingle with the innovative team spearheading the project – including AD 100 Designer Charles Allem, as well as Daniel de la Vega and Alina Sardiñas of ONE Sotheby’s International Realty. Guests enjoyed NaiYaRa favorites by Chef Bee, specialty cocktails and live music, while learning about the stylish and luxurious development. Eleven on Lenox is a collection of 11 exclusive beach houses nestled in one of South Beach’s most desirable neighborhoods just steps from Lincoln Road.

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Miami Agent

September 07, 2016

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South Florida’s leading real estate development firm, Shoma Group, has announced its first residential development in Miami Beach, Eleven on Lenox, located at 1030 15th Street, Miami Beach. Eleven beach houses will be built in one of South Beach’s most popular neighborhoods. According to the developer, the beach houses will convey style and exclusivity.

The development is located within walking distance to popular shopping and dining attractions, as well as the museum and art district.

Shoma Group President and Chairman of the Board, Masoud Shojaee says, These beach houses capture the spirit of a coastal retreat, infused with the luxury, style and sophistication of a private home. [This being] Shoma Group’s first foray into residential development in Miami Beach, the project is poised to elevate South Beach living with premier amenities that few, if any, neighboring projects have been able to deliver until now.

Starting just under $3 million, the beach houses will range from 4,403 to 4,669 square feet – excluding outside terraces and balconies. The units and community will offer an array of amenities: private parking garage, four parking spaces, a private elevator, summer kitchen, plush private pool, custom Italian spa bath, Poliform kitchen with Gaggenau appliances, a rooftop terrace, and smart lighting system that adjusts to the day’s flow.

Eleven on Lenox was designed by acclaimed urbanist architects Zyscovich. The firm designed the beach houses by re-imagining the average beach house and giving it a new concept. The luxury amenities, entertainment spaces, and living spaces have been placed on the top floor of each residence to give buyers a great view of South Beach and to capitalize on nearby projects. All bedrooms and guest spaces were designed with privacy in mind. Interior designer Charles Allem envisioned and helped realize this project.

The Miami Beach project is being marketed and sold exclusively by ONE Sotheby’s International Realty. Director of Sales, Alina Sardiñas says, These residences were designed as a refreshing and modern take on a beach house. The project is pioneering residential development in the high-end sector of South Beach and the demand for this type of product is at an all-time high.

Shoma Group is keeping busy with ten current projects underway.

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Mansion Global

September 01, 2016

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In Miami Beach, a market overloaded with condominiums and high-rises, a new residential project looks to lure buyers with a combination of beach and metropolitan living.

Eleven on Lenox, Shoma Group’s first residential development in Miami Beach, is now open for sales, with prices ranging from $2.99 million to $4 million.

The collection of 11 beach houses on South Beach’s 15th Street is located within walking distance of Lincoln Road, and neighboring attractions include the New World Symphony, the Wolfsonian Museum and Miami’s Art Deco district.

Yet, the three-level houses, which each include a rooftop terrace with a summer kitchen, a dining room and a private pool, aim to provide future homeowners with the spirit of a coastal retreat, said Masoud Shojaee, president and chairman of Shoma, based in Doral, Fl.

All units feature one bedroom, one bathroom, a foyer and a garage on the ground floor. Each second floor encompasses three additional bedrooms and three bathrooms, a loft, family room, master foyer, laundry and balconies. The third level is dedicated to the terrace, complete with a powder room and a great room. A glass-encased elevator connects all three floors.

One house, with a total area of 5,455 square feet, is on sale for $2.99 million while the other 10, spanning 6,220 square foot each, are available for $3.5 million and $4 million.

ONE Sotheby’s International Realty is handling sales and marketing exclusively.

Eleven on Lenox is slated for completion in 2018.

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Mexico-Emprendedor

March 01, 2017

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Una celebración de la casa de playa, que combina el espíritu de Miami Beach con el estilo y prestigio de una dirección exclusiva, Eleven on Lenox es una colección de 11 exclusivas residencias de lujo junto al mar, en uno de los vecindarios más deseados de la ciudad.

“Estas casas de playa capturan el espíritu del retiro costero, impregnadas con el lujo, estilo y sofisticación de un hogar privado”, comenta Masoud Shojaee, Presidente de Shoma Group. “Como la primera incursión de Shoma en un desarrollo residencial en Miami Beach, el proyecto está listo para elevar el estilo de vida en South Beach con características de lujo de primer nivel que pocos, si es que hay alguno, de los proyectos del vecindario han sido capaces de entregar hasta ahora”.

Valorizadas empezando en 2.9 millones de dólares , estas residencias desde los 4,403 a 4,669 pies cuadrados —excluyendo terrazas exteriores y balcones— diseñadas para evocar la belleza de la naturaleza, con arena, piedra y texturas de cerámica.

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Diario Bajio

March 01, 2017

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Una celebración de la casa de playa, que combina el espíritu de Miami Beach con el estilo y prestigio de una dirección exclusiva, Eleven on Lenox es una colección de 11 exclusivas residencias de lujo junto al mar, en uno de los vecindarios más deseados de la ciudad.

“Estas casas de playa capturan el espíritu del retiro costero, impregnadas con el lujo, estilo y sofisticación de un hogar privado”, comenta Masoud Shojaee, Presidente de Shoma Group. “Como la primera incursión de Shoma en un desarrollo residencial en Miami Beach, el proyecto está listo para elevar el estilo de vida en South Beach con características de lujo de primer nivel que pocos, si es que hay alguno, de los proyectos del vecindario han sido capaces de entregar hasta ahora”.

Valorizadas empezando en 2.9 millones de dólares , estas residencias desde los 4,403 a 4,669 pies cuadrados —excluyendo terrazas exteriores y balcones— diseñadas para evocar la belleza de la naturaleza, con arena, piedra y texturas de cerámica. Construidas en tres amplias plantas, ofrecerán tecnología innovadora e instalaciones de lujo, que incluyen estacionamiento privado, cuatros espacios de parqueo privado, elevador privado, una terraza en la azotea desde 772 a 1,146 pies cuadrados con cocina de verano, piscina privada, baño spa italiano hecho a la medida, cocina Poliform con electrodomésticos Gaggenau, y un sistema de iluminación inteligente que imita el ritmo del día.

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EL MUNDO VENEZUELA

February 28, 2017

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Una celebración de la casa de playa, que combina el espíritu de Miami Beach con el estilo y prestigio de una dirección exclusiva, Eleven on Lenox es una colección de 11 exclusivas residencias de lujo junto al mar, en uno de los vecindarios más deseados de la ciudad.

“Estas casas de playa capturan el espíritu del retiro costero, impregnadas con el lujo, estilo y sofisticación de un hogar privado”, comenta Masoud Shojaee, Presidente de Shoma Group. “Como la primera incursión de Shoma en un desarrollo residencial en Miami Beach, el proyecto está listo para elevar el estilo de vida en South Beach con características de lujo de primer nivel que pocos, si es que hay alguno, de los proyectos del vecindario han sido capaces de entregar hasta ahora”.

Valorizadas empezando en 2.9 millones de dólares , estas residencias desde los 4,403 a 4,669 pies cuadrados —excluyendo terrazas exteriores y balcones— diseñadas para evocar la belleza de la naturaleza, con arena, piedra y texturas de cerámica. Construidas en tres amplias plantas, ofrecerán tecnología innovadora e instalaciones de lujo, que incluyen estacionamiento privado, cuatros espacios de parqueo privado, elevador privado, una terraza en la azotea desde 772 a 1,146 pies cuadrados con cocina de verano, piscina privada, baño spa italiano hecho a la medida, cocina Poliform con electrodomésticos Gaggenau, y un sistema de iluminación inteligente que imita el ritmo del día.

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LUXE AND CLASS

February 23, 2017

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Una celebración de la casa de playa, que combina el espíritu de Miami Beach con el estilo y prestigio de una dirección exclusiva, Eleven on Lenox es una colección de 11 exclusivas residencias de lujo junto al mar, en uno de los vecindarios más deseados de la ciudad.

“Estas casas de playa capturan el espíritu del retiro costero, impregnadas con el lujo, estilo y sofisticación de un hogar privado”, comenta Masoud Shojaee, Presidente de Shoma Group. “Como la primera incursión de Shoma en un desarrollo residencial en Miami Beach, el proyecto está listo para elevar el estilo de vida en South Beach con características de lujo de primer nivel que pocos, si es que hay alguno, de los proyectos del vecindario han sido capaces de entregar hasta ahora”.

Valorizadas empezando en 2.9 millones de dólares , estas residencias desde los 4,403 a 4,669 pies cuadrados —excluyendo terrazas exteriores y balcones— diseñadas para evocar la belleza de la naturaleza, con arena, piedra y texturas de cerámica. Construidas en tres amplias plantas, ofrecerán tecnología innovadora e instalaciones de lujo, que incluyen estacionamiento privado, cuatros espacios de parqueo privado, elevador privado, una terraza en la azotea desde 772 a 1,146 pies cuadrados con cocina de verano, piscina privada, baño spa italiano hecho a la medida, cocina Poliform con electrodomésticos Gaggenau, y un sistema de iluminación inteligente que imita el ritmo del día.

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Hola Latinos

November 22, 2016

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Massoud Shojaee, President and Chairman of the Board of the award-winning real estate development company, Shoma Group has earned a reputation as one of South Florida’s most trusted developers and has been a driving force behind the evolution of the now bustling city of Doral.

Established in 1988, Shoma Group has earned recognition for exceptional master-planned communities that are mixed-use where residents can live, play and work. Massoud Shojaee is a super charismatic visionary who has been highly successful in developing real estate projects. His latest venture includes an exclusive beach home development on South Beach called Eleven on Lenox.

Massoud Shojaee shares some of his views on the South Florida Real Estate market with our reader of Hola Latinos Magazine.

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Caras, Especial Miami

July 31, 2016

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Reparte su tiempo y sus negocios entre la aviación y sus desarrollos inmobilarios en Miami a través de la presidencia de la desarrolladoro Shoma Group. Masoud Shojaee es ingeniero eléctrico, tiene licencia de contratista desde 1987 y desde hace casi 26 anos se certificó como agente de bienes raíces.

El es quien imprime la visión que tiene la firma y que la ha hecho merecedora de innumerables premios por su excelencia. Entre las distinciones figuran el Americas Top Builder’s Award y el South Florida Best Built. Con mas de 50 emprendimientos terminados, lo que se traduce en unas 11,000 residencias, ahora apunta alto con un nuevo desafío, Eleven on Lenox.

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Inmobiliare Latam

June 22, 2016

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Eleven on Lenox / South Beach

Desarrollador: Shoma Group – propiedad de Masoud Shajaee
Arquitecto: Zyscovich
Disenador de interiores: Charles Allem de CAD International
Tipo de proyecto: Exclusive complejo residencial con 11 casas de lujo

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